Our Brand Promise: Experience & Connection

When I started building Ferris Wheel Press, I carried a belief I learned from my previous company, Palettera: when stationery is done well, it becomes more than a product. It becomes an experience.

I have approached our product design with that goal ever since. I want what we make to feel attractive and satisfying, and I want it to draw you back to your desk. I want you to look forward to using it, feel proud to own it, and feel a quiet sense of delight every time you return to it.

That is the standard I hold us to at Ferris Wheel Press, and it is why our brand promise is built on two commitments we take seriously in everything we make and do: Experience and Connection.

Exceptional Experience. Real Connection.

Experience: We deliver a premium stationery experience that feels artistic and genuinely fun, built on real quality and traditional craftsmanship, and backed by world-class, solutions-first customer care.

Connection: We are building more than a brand. We are building community. We champion artists, create fan-approved collectibles worth sharing and keeping, and invest in a stronger future for creativity. Through the Ferris Wheel Press Foundation, and through a constant commitment to improvement, we keep raising the standard for how we show up in the world.

Exceptional Experience

Craftsmanship you can feel

Ferris Wheel Press began with letterpress printing, and that root has never left us. Letterpress teaches you to respect the fundamentals, because every decision affects the final impression. It teaches you to notice alignment, pressure, texture, and timing, and it teaches you to appreciate work that feels mechanical, tactile, and honest.

That same mindset carries into our fountain pens and inks. A fountain pen is a simple machine until one small detail makes it unreliable. When ink flow is inconsistent, when a cap seal dries out, or when an ink behaves unpredictably on paper, the entire experience loses its charm. That is why we obsess over fundamentals such as dependable performance, durable components, satisfying tactility, and inks that feel intentional on the page. Whether you are journaling late at night or writing a quick note between meetings, that baseline should feel effortless, because that is what respect for craft looks like.

Design details and Easter eggs that make it fun

Delight is rarely accidental, and we treat it as a design requirement. Every element we create is hand illustrated, and we hide layers of detail in plain sight because we want the experience to reward attention. We include story clues, visual callbacks, and patterns made from ordinary objects, because we want our products to feel more interesting the longer you live with them.

We do not add these details for decoration alone. We add them because they create replay value, and replay value is what makes stationery feel like a world you can return to, rather than an object you use once and forget.

Story first, then everything earns its place

We do not begin with the goal of making something pretty. We begin with a story we want to tell, and we do not stop until we believe we have told it well. That is why our design decisions become unusually specific, and that is also why our work feels cohesive when it is done properly.

Every stroke, every color choice, every paper decision, and every foil placement has a purpose. None of it is random, and none of it is treated as an afterthought. Each element exists to support the story and to make the object feel coherent. Over time, that discipline has become one of our strongest capabilities, and it is a major part of how we bring our mission to life.

Service that completes the promise

A premium stationery experience should not end at checkout. We are proud to be the only company that offers 24/7 live agent customer service, and we back our inks with a money-back guarantee. We do this because I care about the entire ownership experience, not only the unboxing moment.

If you are new to fountain pens, you should not feel nervous. If something is not right, you should not feel stuck. We stand behind what we make, and we take care of the people who trust us, because that is part of what our brand promise means in practice.

Fancy can also be fun, and that is the point

One of the reasons I built Ferris Wheel Press is that I never believed premium had to feel serious, intimidating, or exclusive. Our mission is to Make Fancy Fun because stationery is meant to be used and enjoyed, not treated like something too precious to touch.

I want premium stationery to feel accessible to more people, and I want more people to feel welcome in the stationery and fountain pen world. If the community is going to grow, we have to reduce the friction that makes the category feel unapproachable. That means creating products that are genuinely high quality, while also being easy to discover, enjoyable to use, and welcoming from the very first interaction.

When we design with playfulness, storytelling, and warmth, we lower barriers in a practical way. We encourage people to write more, try new things, share what they love, and invite others to join them. That is how community grows, and it is why Ferris Wheel Press will always aim to be premium without being pretentious.

Real Connection

Connection to the fountain pen industry

I take our place in the fountain pen world seriously. We work with like-minded people who share our passion for craftsmanship, creativity, and community, because values alignment matters in a small industry. Our goal is to add real value by listening closely, understanding what our community needs, and staying clear about the role we can play.

This community does not stand still, and neither can we. We intend to keep evolving our products, our partnerships, and our participation so we can contribute more over time and earn our place for the long term.

Connection between fans and the stories they love

We build for the people who choose us. I want our products to be the kind that you feel excited to try, proud to gift, and happy to use regularly, because that is how more people discover the art of fountain pen writing.

The only way to earn that excitement is to create products that fans genuinely love. Whether we are developing our own Ferris Wheel Press universe of characters or working with officially licensed partners, we focus on stories that resonate with the people who care about them most.

Connection to artists, and to the act of making

At the center of our mission is the word “Make.” We learn through making, and we grow through creating, which is why we invest in supporting artists and encouraging more creation within the community.

When artists are empowered, the entire stationery world becomes richer and more inspiring. Supporting that creative ecosystem is not an accessory to our work; it is part of why Ferris Wheel Press exists.

Connection through giving back

Generosity is one of our internal core values, and I want it to be visible in how we operate in the world. Through the Ferris Wheel Press Foundation, we support groups and initiatives that share our mission and purpose, and we treat that support as a practical commitment.

This is one way we ensure that our growth creates value beyond our own business and contributes to the communities that make creativity possible.

Connection to the world we share

We are members of the world we live in, and we are accountable for how we show up. We are committed to responsible practices that support sustainability, fairness, and long-term thinking across materials, packaging, and operations.

We will keep improving because I believe building a better brand should also mean contributing to a better world.

If you are wondering whether Ferris Wheel Press is for you

When I talk about Experience and Connection, I do not mean an abstract idea. I mean a practical standard that should help you decide whether we are the right brand for your desk, your journal, or your gift list.

If you are new to fountain pens

I want your first experience to feel easy. Start with something dependable and enjoyable, because confidence is what turns curiosity into a habit. If you write one page and want to write another, then we did our job.

If you collect

Collectors notice what most people miss, and I respect that. Look for cohesion in the story, the illustration work, the packaging choices, and the design decisions that only become obvious over time. Collecting is not only about materials; it is also about meaning, execution, and consistency.

If you are buying a gift

A great gift creates a moment. It should feel thoughtful when it is opened and effortless to enjoy after. If you are gifting Ferris Wheel Press, you are giving someone more than an object, because you are giving them a reason to slow down and create.

The one-line promise

We promise an exceptional experience and real connection, so stationery becomes a joyful part of life, not just a purchase.

FAQ

What is Ferris Wheel Press’ brand promise?

Ferris Wheel Press’ brand promise is built on two commitments: Experience and Connection. Experience is the quality, storytelling, and service you feel in the product. Connection is the community, artists, and giving back that you feel around the brand.

What does Make Fancy Fun mean?

Make Fancy Fun means premium should feel inviting. We take quality seriously, and we design with warmth, charm, and play so more people can enjoy the world of stationery.

Why does Ferris Wheel Press focus on storytelling?

Ferris Wheel Press focuses on storytelling because story turns a product into an experience. Story gives the artwork, packaging, and object a reason to exist together, and it makes the details feel intentional.

Does customer service count as part of the promise?

Yes. The experience is not complete if we disappear after checkout. We stand behind what we make, and we take care of the people who trust us.

How does Ferris Wheel Press support the community?

We support the community through partnerships, events, artist support, and the Ferris Wheel Press Foundation, which exists to turn our success into practical support for creativity and education.

Is sustainability part of the promise?

Yes. Sustainability is part of the promise because we are committed to responsible progress in materials, packaging, and operations, and we will keep improving over time.

Where to go next

If this resonates, I invite you to explore our inks and pens, learn more about our story, and join the community as we keep building Ferris Wheel Press.

If you want to explore what I mean by an exceptional experience in practice, start with our writing inks and writing instruments. Our inks are where quality, performance, and artistry meet on the page, and our pens are designed to make writing feel reliable, tactile, and worth returning to.
https://ferriswheelpress.com/collections/writing-inks
https://ferriswheelpress.com/collections/writing-instruments

If you are a fan of storytelling and collectibles, our licensed products are built to feel authentic and intentional, with narratives and details that are designed to be shared and kept long-term.
https://ferriswheelpress.com/collections/licensed-products

If you want the full context on why we built our service standard the way we did, I shared it in A New Chapter for Customer Care at Ferris Wheel Press, including how we think about support as part of the ownership experience.
https://ferriswheelpress.com/blogs/the-founders-press/a-new-chapter-for-customer-care-at-ferris-wheel-press

If you want a deeper look into the design philosophy behind our premium pens, I wrote a founder’s reflection on the Bijou and Joule collection, including what lacquer accessibility taught me about making fancy fun.
https://ferriswheelpress.com/blogs/the-founders-press/on-the-bijou-joule-collection-a-founder-s-reflection-on-lacquer-accessibility-and-making-fancy-funbijou-joule-design-philosophy

If you want to understand the principles behind these commitments, our core values explain how we try to operate as a team and how we think about responsibility, generosity, and long-term community building.
https://ferriswheelpress.com/blogs/the-founders-press/core-values-ferris-wheel-press