The Core Values That Shape Ferris Wheel Press

Introduction

At Ferris Wheel Press, our story has always been about more than ink and paper — it’s about people. The artists, designers, makers, and dreamers who bring our vision to life every day are united by a shared belief in creativity, craftsmanship, and curiosity.

As we continue to grow, I’ve come to realize that what truly defines us are the values that guide how we work, create, and serve. These six principles shape not just our business, but our culture, our art, and the way we show up for one another.

1. Learn New Things

We take on new challenges with enthusiasm.
Whether it’s developing a new shimmer formulation, experimenting with pen materials, or exploring unexpected colour stories, we stay curious. Learning is part of our DNA — it’s how we push boundaries and bring delight to every collector who writes with our creations.

2. Pursue Mastery

We relentlessly work on improving our skills.
From our designers sketching intricate label art by hand, to our chemists fine-tuning the perfect viscosity of each ink, pursuing mastery means showing up every day with the intent to be better than yesterday. The pursuit itself is what keeps our work meaningful and alive.

3. Own Your Shit

Apologies without ego.
Mistakes happen — in art, in business, in life. What defines us is the humility to acknowledge them and the courage to make things right. We believe in owning our actions fully, learning from them, and turning accountability into growth.

It’s one of the reasons our customer relationships feel so personal — we care deeply, and we take responsibility for the experience we create.

4. Be a Part of the Solution

For every challenge, we bring a solution.
In a creative company, obstacles are constant — but so are opportunities. At Ferris Wheel Press, we encourage everyone to step forward with ideas, not complaints. It’s this mindset that drives innovation — whether we’re launching a new collection or improving how we serve our global community of writers.

5. Put in the Work

Do whatever it takes to achieve extraordinary results.
Behind every ink bottle and pen design is a team that works tirelessly to perfect every detail. We don’t settle for “good enough.” We believe extraordinary craftsmanship only happens when passion meets perseverance — and we pour that commitment into every product that carries our name.

6. Serve Generously

It’s better to give than receive.
At the heart of Ferris Wheel Press is a spirit of generosity — toward our customers, our partners, and one another. We believe that creativity is meant to be shared, and that serving generously — with time, knowledge, or kindness — multiplies the beauty we can create together.

“Our values aren’t just words on a wall — they’re a daily practice. They remind us who we are, why we create, and how we can make the world a little more beautiful through what we do.”
— Raymond Yu, CEO & Founder

If these values resonate with you, we invite you to join our community — whether by exploring our latest collection, picking up a new fountain pen, or simply rediscovering the joy of putting ink to paper.

Author Bio

Raymond Yu is the Founder and CEO of Ferris Wheel Press, a Canadian stationery brand on a mission to Make Fancy Fun. Guided by creativity and craftsmanship, he leads a global team of designers and makers dedicated to creating collectible writing tools that inspire the world to fall in love with writing again.